Post by Flash on Sept 27, 2007 2:35:39 GMT -5
H I T W I S E 
....[]....
....[]..[] The power of competitive intelligence
[]..[][][]
[][][][][] What's new at www.hitwise.com.au - September 2007
=========================================================================
Australia Newsletter - September, 2007
Dear Keith,
_________________________________________________________________________
IN THIS ISSUE
1 - Feature Article: ABC Television Digital Strategy Paying Off
2 - Search Terms Analysis: Industry Search Terms Report for Business
and Finance - Building and Construction
3 - Fast Mover: Australian Idol - www.australianidol.com.au
4 - Category Spotlight: Sports - AFL Football
_________________________________________________________________________
1 - Feature Article: ABC Television Digital Strategy Paying Off
The Australian Broadcasting Corporation's decision to open up its
television archives online earlier this year appears to have resulted
in
significant growth for the ABC Television website, increasing its
market
share of visits amongst Television - Networks and Channels websites by
374% year-on-year in August 2007. ABC Television received a further
spike
in traffic of 60% during the week ending 8 September 2007, achieving
top
position within the Television Networks and Channels industry, ahead of
Yahoo! 7 TV, CNN.com and ESPN.com.
It was the antics of the ABC's Chaser's War on Everything at APEC in
Sydney that was responsible for this boost in traffic, with the public
keen to download footage of the fake motorcade on the Internet. Hitwise
data indicates that searches for 'chaser' reached their highest point
ever over a 12 month period. Visits to the ABC Television website
spiked
during the media reportage on September 6, as well as the night of the
screening on September 12, which apparently drew a record 2.3 million
viewers to the show.
Summer Heights High
Despite the popularity of Chaser's War on Everything, the leading
search
term to ABC Television (4 weeks ending 8/9/07) was in fact 'summer
heights high', another Australian comedy show, and brainchild of Chris
Lilley.
Viewer interest in Summer Heights High outstripped other ABC shows as
indicated by search term data, for the week ending 15 September 2007;
while user interest in Chasers War on Everything appears to have a
strong
relationship with the show's airing periods. Search term analysis also
indicates that while ABC Television drew the majority of visits on
searches for 'summer heights high' with 61.1% of traffic for the week
ending 15 September 2007, YouTube attracted 5.19%. This appears to be
due
to Google embedding YouTube videos in their search results.
The non-commercial status of ABC has meant they can provide a greater
amount of free video content online without the same level of return
required by commercial stations. It will be interesting to see if this
service will remain free in light of the increasing popularity of their
website.
_________________________________________________________________________
2 - Search Terms Analysis: Industry Search Terms Report for Business
and Finance - Building and Construction
The following report lists the most popular terms typed into a search
engine over the 4 weeks ending 22/09/2007 that resulted in traffic to
websites classified by Hitwise within the 'Business and Finance -
Building and Construction' industry. For example, the most popular
search
term was 'kit homes' representing 0.65% of all search terms that
delivered
users to websites classified by Hitwise in the 'Business and Finance -
Building and Construction' industry.
Industry Search Terms Report for Business and Finance - Building and
Construction
1. kit homes 0.65%
2. dulux 0.62%
3. reece 0.55%
4. kennards hire 0.44%
5. metricon 0.44%
6. boral 0.39%
7. tradelink 0.38%
8. caroma 0.35%
9. metricon homes 0.34%
10. reece plumbing 0.32%
_________________________________________________________________________
3 - Fast Mover: Australian Idol - www.australianidol.com.au
With reality TV show Australian Idol kicking off again for another
season,
the Australian Idol website (www.australianidol.com.au) experienced an
increase in market share of over 167% during the week ending 01/09/07,
holding 17.86% of the market share in the Television - Programmes
industry. Following Google, the top websites to refer traffic to the
Australian Idol website were MySpace - www.myspace.com (4.93%), Network
TEN - www.ten.com.au (3.20%), and Ninemsn - ninemsn.com.au (2.99%)
during
the week ending 01/09/07. Searches directing traffic to the Australian
Idol website suggest that the most popular idols are Matt Corby, Jesse
Curran and Lana Krost, as of the 4 week period ending 15/09/07.
_________________________________________________________________________
4 - Category Spotlight: Sports - AFL Football
This category encompasses the websites of football clubs and fans, as
well
as sites which provide anything related to Australian Rules Football.
The
data below is based on All sites » Weekly rankings for the week ending
22/09/2007 » Ranks by 'Visits'.
Sports - AFL Football » All sites » Weekly rankings for the week
ending 22/09/2007
Rank Website
1. Australian Football League www.afl.com.au
2. The Age - Real Footy www.realfooty.com.au
3. BigFooty.com www.bigfooty.com
4. Collingwood Football Club www.collingwoodfc.com.au
5. Geelong Football Club www.gfc.com.au
6. BomberLand www.essendonfc.com.au
7. West Coast Eagles www.westcoasteagles.com.au
8. Carlton Football Club www.carltonfc.com.au
9. Port Adelaide Football Club www.portadelaidefc.com.au
10. Hawthorn Football Club www.hawthornfc.com.au
Local Competitiveness Index
98.4% of traffic to this category was directed at domestic sites
Top 10 Upstream Industries
1. Computers and Internet 41.05%
2. Sports 25.32%
3. Search Engines 18.55%
4. AFL Football 17.98%
5. News and Media 15.61%
6. Print 11.53%
7. Net Communities and Chat 9.08%
8. Entertainment 8.04%
9. Portal Frontpages 6.16%
10. Business and Finance 5.67%
Top 10 Downstream Industries
1. Sports 33.66%
2. Computers and Internet 24.92%
3. AFL Football 21.71%
4. Entertainment 16.62%
5. News and Media 11.85%
6. Business and Finance 8.32%
7. Print 7.88%
8. Net Communities and Chat 7.63%
9. Search Engines 6.87%
10. Games 5.52%
_________________________________________________________________________
Media Enquiries at Hitwise
If you are interested in using Hitwise content and statistics in
publications and presentations, we encourage you to do so. Please
source
the content as "Hitwise Australia - www.hitwise.com.au".
Additionally - if you require assistance with statistics or content,
please feel free to contact Rebecca Hannon at
rebecca.hannon@hitwise.com.
_________________________________________________________________________
About the Newsletter
This monthly e-mail Newsletter is designed to provide Hitwise
subscribers
with analysis of new developments, industry trends and competitive
activity. The powerful real-time web intelligence capabilities of
Hitwise
and a continual flow of additional research findings make this an
indispensable business resource.
You have received the Hitwise newsletter because you subscribed to our
services, or a friend sent it to you. To unsubscribe from the Hitwise
newsletter please Visit:
www.hitwise.com.au/other/unsubscribe.php?sEmailAddress=nswamfm@yahoo.com
Hitwise is strongly committed to your privacy rights and does not sell
or
give its list to third parties. To view the Hitwise Privacy Policy
please go to:
www.hitwise.com.au/info/privacy.html
_________________________________________________________________________
Brought to you by the team at www.hitwise.com.au
Copyright Hitwise Pty Ltd, September 2007
....[]....
....[]..[] The power of competitive intelligence
[]..[][][]
[][][][][] What's new at www.hitwise.com.au - September 2007
=========================================================================
Australia Newsletter - September, 2007
Dear Keith,
_________________________________________________________________________
IN THIS ISSUE
1 - Feature Article: ABC Television Digital Strategy Paying Off
2 - Search Terms Analysis: Industry Search Terms Report for Business
and Finance - Building and Construction
3 - Fast Mover: Australian Idol - www.australianidol.com.au
4 - Category Spotlight: Sports - AFL Football
_________________________________________________________________________
1 - Feature Article: ABC Television Digital Strategy Paying Off
The Australian Broadcasting Corporation's decision to open up its
television archives online earlier this year appears to have resulted
in
significant growth for the ABC Television website, increasing its
market
share of visits amongst Television - Networks and Channels websites by
374% year-on-year in August 2007. ABC Television received a further
spike
in traffic of 60% during the week ending 8 September 2007, achieving
top
position within the Television Networks and Channels industry, ahead of
Yahoo! 7 TV, CNN.com and ESPN.com.
It was the antics of the ABC's Chaser's War on Everything at APEC in
Sydney that was responsible for this boost in traffic, with the public
keen to download footage of the fake motorcade on the Internet. Hitwise
data indicates that searches for 'chaser' reached their highest point
ever over a 12 month period. Visits to the ABC Television website
spiked
during the media reportage on September 6, as well as the night of the
screening on September 12, which apparently drew a record 2.3 million
viewers to the show.
Summer Heights High
Despite the popularity of Chaser's War on Everything, the leading
search
term to ABC Television (4 weeks ending 8/9/07) was in fact 'summer
heights high', another Australian comedy show, and brainchild of Chris
Lilley.
Viewer interest in Summer Heights High outstripped other ABC shows as
indicated by search term data, for the week ending 15 September 2007;
while user interest in Chasers War on Everything appears to have a
strong
relationship with the show's airing periods. Search term analysis also
indicates that while ABC Television drew the majority of visits on
searches for 'summer heights high' with 61.1% of traffic for the week
ending 15 September 2007, YouTube attracted 5.19%. This appears to be
due
to Google embedding YouTube videos in their search results.
The non-commercial status of ABC has meant they can provide a greater
amount of free video content online without the same level of return
required by commercial stations. It will be interesting to see if this
service will remain free in light of the increasing popularity of their
website.
_________________________________________________________________________
2 - Search Terms Analysis: Industry Search Terms Report for Business
and Finance - Building and Construction
The following report lists the most popular terms typed into a search
engine over the 4 weeks ending 22/09/2007 that resulted in traffic to
websites classified by Hitwise within the 'Business and Finance -
Building and Construction' industry. For example, the most popular
search
term was 'kit homes' representing 0.65% of all search terms that
delivered
users to websites classified by Hitwise in the 'Business and Finance -
Building and Construction' industry.
Industry Search Terms Report for Business and Finance - Building and
Construction
1. kit homes 0.65%
2. dulux 0.62%
3. reece 0.55%
4. kennards hire 0.44%
5. metricon 0.44%
6. boral 0.39%
7. tradelink 0.38%
8. caroma 0.35%
9. metricon homes 0.34%
10. reece plumbing 0.32%
_________________________________________________________________________
3 - Fast Mover: Australian Idol - www.australianidol.com.au
With reality TV show Australian Idol kicking off again for another
season,
the Australian Idol website (www.australianidol.com.au) experienced an
increase in market share of over 167% during the week ending 01/09/07,
holding 17.86% of the market share in the Television - Programmes
industry. Following Google, the top websites to refer traffic to the
Australian Idol website were MySpace - www.myspace.com (4.93%), Network
TEN - www.ten.com.au (3.20%), and Ninemsn - ninemsn.com.au (2.99%)
during
the week ending 01/09/07. Searches directing traffic to the Australian
Idol website suggest that the most popular idols are Matt Corby, Jesse
Curran and Lana Krost, as of the 4 week period ending 15/09/07.
_________________________________________________________________________
4 - Category Spotlight: Sports - AFL Football
This category encompasses the websites of football clubs and fans, as
well
as sites which provide anything related to Australian Rules Football.
The
data below is based on All sites » Weekly rankings for the week ending
22/09/2007 » Ranks by 'Visits'.
Sports - AFL Football » All sites » Weekly rankings for the week
ending 22/09/2007
Rank Website
1. Australian Football League www.afl.com.au
2. The Age - Real Footy www.realfooty.com.au
3. BigFooty.com www.bigfooty.com
4. Collingwood Football Club www.collingwoodfc.com.au
5. Geelong Football Club www.gfc.com.au
6. BomberLand www.essendonfc.com.au
7. West Coast Eagles www.westcoasteagles.com.au
8. Carlton Football Club www.carltonfc.com.au
9. Port Adelaide Football Club www.portadelaidefc.com.au
10. Hawthorn Football Club www.hawthornfc.com.au
Local Competitiveness Index
98.4% of traffic to this category was directed at domestic sites
Top 10 Upstream Industries
1. Computers and Internet 41.05%
2. Sports 25.32%
3. Search Engines 18.55%
4. AFL Football 17.98%
5. News and Media 15.61%
6. Print 11.53%
7. Net Communities and Chat 9.08%
8. Entertainment 8.04%
9. Portal Frontpages 6.16%
10. Business and Finance 5.67%
Top 10 Downstream Industries
1. Sports 33.66%
2. Computers and Internet 24.92%
3. AFL Football 21.71%
4. Entertainment 16.62%
5. News and Media 11.85%
6. Business and Finance 8.32%
7. Print 7.88%
8. Net Communities and Chat 7.63%
9. Search Engines 6.87%
10. Games 5.52%
_________________________________________________________________________
Media Enquiries at Hitwise
If you are interested in using Hitwise content and statistics in
publications and presentations, we encourage you to do so. Please
source
the content as "Hitwise Australia - www.hitwise.com.au".
Additionally - if you require assistance with statistics or content,
please feel free to contact Rebecca Hannon at
rebecca.hannon@hitwise.com.
_________________________________________________________________________
About the Newsletter
This monthly e-mail Newsletter is designed to provide Hitwise
subscribers
with analysis of new developments, industry trends and competitive
activity. The powerful real-time web intelligence capabilities of
Hitwise
and a continual flow of additional research findings make this an
indispensable business resource.
You have received the Hitwise newsletter because you subscribed to our
services, or a friend sent it to you. To unsubscribe from the Hitwise
newsletter please Visit:
www.hitwise.com.au/other/unsubscribe.php?sEmailAddress=nswamfm@yahoo.com
Hitwise is strongly committed to your privacy rights and does not sell
or
give its list to third parties. To view the Hitwise Privacy Policy
please go to:
www.hitwise.com.au/info/privacy.html
_________________________________________________________________________
Brought to you by the team at www.hitwise.com.au
Copyright Hitwise Pty Ltd, September 2007