Post by Flash on Aug 31, 2007 18:45:41 GMT -5
Radio may survive this, too 
Nick Madigan at baltimoresun.com has an interesting perspective on the
shakeout of listeners between Old Radio and New Radio: "One theory
says that so many listeners are spending money on newfangled
technology that the ones left tuning in to terrestrial radio are doing
so only because they can't afford the new toys."The Radio landscape
that was once dominated by only AM and FM stations has dramatically
changed over the past 10 years both within the industry and beyond its
borders
If it wasn't evident before, it should be uncomfortably obvious to the
owners of traditional AM and FM stations: there is now a historical
and growing cultural divide between Old Radio and New Radio.
"Old Radio in Australia is fighting back in a number of ways --
beefing up and improving Web sites, moving to podcasts to better
leverage the strength of their personality shows and developing
Digital Radio concepts.
Many advertisers are looking beyond 'old media' -- radio, TV and
newspapers -- for results and return on investment," Jacobs said.
"They have a greater willingness to experiment with digital platforms
-- Web sites, podcasts, etc. -- and even word of mouth. The greater
the choice for advertisers, the better their ability to negotiate
better rates."
Some music stations -- particularly those with the so-called "Jack"
programming, named after a fictitious hard-living radio cowboy -- have
reacted to the new gadgets by establishing a "shuffle" format, similar
to the feature on MP3 players that allows a continuous flow of music,
chosen randomly, to play.
"The Jack format is the radio equivalent of an iPod shuffle," said
Thom Mocarsky, a spokesman for Arbitron, the american audience
research company. "Radio programmers are putting together songs that
they never would have put together before. Now, they're willing to be
eclectic. That's part of the response."
Mocarsky said that while the number of people who tune in to
terrestrial radio has been mostly "rock solid" for the past 20 years,
the time that individuals spend listening has declined. Ten years ago,
he said, listeners generally spent 23 or 24 hours a week listening to
radio. Now, the average is about 19 hours. But he said that 70 percent
of the people who subscribe to satellite radio in the usa and sadly
not developed in australia or nz also listen to terrestrial radio.
The Magic word: is 'local'
Several industry experts conceded that programmers and station owners
have added to their own woes in recent years by stripping many
stations of their individual voices, loading up airtime with
commercials and insisting on playlists that make all stations sound
the same
And What of Digital Radio in Australia?
This isn't about a ' a new golden age of radio', nor 'CD quality
audio', nor even about new 'streams'. This is about money. It is is a
jamming system designed to wreck competition from all who offer an
alternative to the CRA Sock Puppets and hand total control of public
airwaves to a few Monopolistic so-called broadcasters, most of whom
are just shills for some very curious Stock Exchage shadows.
modified from about,.com radio
========================
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Nick Madigan at baltimoresun.com has an interesting perspective on the
shakeout of listeners between Old Radio and New Radio: "One theory
says that so many listeners are spending money on newfangled
technology that the ones left tuning in to terrestrial radio are doing
so only because they can't afford the new toys."The Radio landscape
that was once dominated by only AM and FM stations has dramatically
changed over the past 10 years both within the industry and beyond its
borders
If it wasn't evident before, it should be uncomfortably obvious to the
owners of traditional AM and FM stations: there is now a historical
and growing cultural divide between Old Radio and New Radio.
"Old Radio in Australia is fighting back in a number of ways --
beefing up and improving Web sites, moving to podcasts to better
leverage the strength of their personality shows and developing
Digital Radio concepts.
Many advertisers are looking beyond 'old media' -- radio, TV and
newspapers -- for results and return on investment," Jacobs said.
"They have a greater willingness to experiment with digital platforms
-- Web sites, podcasts, etc. -- and even word of mouth. The greater
the choice for advertisers, the better their ability to negotiate
better rates."
Some music stations -- particularly those with the so-called "Jack"
programming, named after a fictitious hard-living radio cowboy -- have
reacted to the new gadgets by establishing a "shuffle" format, similar
to the feature on MP3 players that allows a continuous flow of music,
chosen randomly, to play.
"The Jack format is the radio equivalent of an iPod shuffle," said
Thom Mocarsky, a spokesman for Arbitron, the american audience
research company. "Radio programmers are putting together songs that
they never would have put together before. Now, they're willing to be
eclectic. That's part of the response."
Mocarsky said that while the number of people who tune in to
terrestrial radio has been mostly "rock solid" for the past 20 years,
the time that individuals spend listening has declined. Ten years ago,
he said, listeners generally spent 23 or 24 hours a week listening to
radio. Now, the average is about 19 hours. But he said that 70 percent
of the people who subscribe to satellite radio in the usa and sadly
not developed in australia or nz also listen to terrestrial radio.
The Magic word: is 'local'
Several industry experts conceded that programmers and station owners
have added to their own woes in recent years by stripping many
stations of their individual voices, loading up airtime with
commercials and insisting on playlists that make all stations sound
the same
And What of Digital Radio in Australia?
This isn't about a ' a new golden age of radio', nor 'CD quality
audio', nor even about new 'streams'. This is about money. It is is a
jamming system designed to wreck competition from all who offer an
alternative to the CRA Sock Puppets and hand total control of public
airwaves to a few Monopolistic so-called broadcasters, most of whom
are just shills for some very curious Stock Exchage shadows.
modified from about,.com radio
========================
Google Groups Beta
australia.radio.broadcast.moderated
Visit and Join this free group
groups.google.com/group/ausytaliaradiobroadcastingmoderated
Now with more subscribers (111) than
aus . sport . rugby-league