Post by Flash on Jul 2, 2007 15:06:20 GMT -5
Forget talkback radio: video talkback is coming PDF Print E-mail
By Stuart Corner
Monday, 02 July 2007
MTV Networks has launched an interactive web site in conjunction with its youth-oriented pay TV channel, The Music Factory, that will enable users to upload text and images for broadcast over the pay TV channel. User contributed video is expected to follow.
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Matt Fayle director of digital media for MTV Networks Australia, told iTWire "We are setting up the system so that live to air video would be possible at some stage...It could be like a radio talkback system but with video calls, so you could queue and monitor callers and put someone to air. We are exploring all that now and we will have information soon."
The Music Factory was soft-launched on the Optus Pay TV network in June. According to MTV the web site (www.tmf.net.au ) "offers a unique interactive experience, by allowing users to merge the creative freedom given to them online with the on-air appearance of the channel. Users can have their say on things they love, things they hate and shout out to their friends via 'Snitch & Bitch', an application which allows users messages to be seen on screen by TMF viewers daily." Users will be able to write a message and attach an 'emoticon' to suit the way they feel, whether it be happy, angry or neutral"
Users can upload pictures via the site's interactive application 'ID ME'. This application doubles as a personal art studio so users can manipulate their images with colour, text or effects to represent their own personality and style. These artworks along with music "are then integrated with the on-air appearance which allows viewers to have creative input into the look and feel of the channel."
However MTV's plans go well beyond this. According to themusicnetwork , an Australian music news and information web site, MTV plans to add further levels of interactivity enabling viewers to submit video content from mobile phones and the Internet for broadcast over the [pay TV] channel.
Fayle told iTWire that "The system that we are setting up will be a highly moderated video capture system...We want to upload things that will drive people to watch the channel. We see this as something that could produce a community of cool content not random content. So we will be having a weekly or monthly theme or a cultural theme. For example there may be a band in town that we are following."
Themusicnetwork also said that Optus had confirmed that it would soon offer a simulcast 3G mobile stream of the TMF channel, and that MTV was in talks for similar launches with at least three other phone providers. It added that Foxtel and Austar are also expected to pick up the TMF pay TV channel.
The strategic conceptualisation of the TMF web site was a joint effort of the digital team at MTV Networks and Fi Bendall of The Bendalls Group. The contract for implementation of the web strategy was awarded to The Bendalls Group in partnership with Sydney web development house, DDX.
By Stuart Corner
Monday, 02 July 2007
MTV Networks has launched an interactive web site in conjunction with its youth-oriented pay TV channel, The Music Factory, that will enable users to upload text and images for broadcast over the pay TV channel. User contributed video is expected to follow.
Related stories
Matt Fayle director of digital media for MTV Networks Australia, told iTWire "We are setting up the system so that live to air video would be possible at some stage...It could be like a radio talkback system but with video calls, so you could queue and monitor callers and put someone to air. We are exploring all that now and we will have information soon."
The Music Factory was soft-launched on the Optus Pay TV network in June. According to MTV the web site (www.tmf.net.au ) "offers a unique interactive experience, by allowing users to merge the creative freedom given to them online with the on-air appearance of the channel. Users can have their say on things they love, things they hate and shout out to their friends via 'Snitch & Bitch', an application which allows users messages to be seen on screen by TMF viewers daily." Users will be able to write a message and attach an 'emoticon' to suit the way they feel, whether it be happy, angry or neutral"
Users can upload pictures via the site's interactive application 'ID ME'. This application doubles as a personal art studio so users can manipulate their images with colour, text or effects to represent their own personality and style. These artworks along with music "are then integrated with the on-air appearance which allows viewers to have creative input into the look and feel of the channel."
However MTV's plans go well beyond this. According to themusicnetwork , an Australian music news and information web site, MTV plans to add further levels of interactivity enabling viewers to submit video content from mobile phones and the Internet for broadcast over the [pay TV] channel.
Fayle told iTWire that "The system that we are setting up will be a highly moderated video capture system...We want to upload things that will drive people to watch the channel. We see this as something that could produce a community of cool content not random content. So we will be having a weekly or monthly theme or a cultural theme. For example there may be a band in town that we are following."
Themusicnetwork also said that Optus had confirmed that it would soon offer a simulcast 3G mobile stream of the TMF channel, and that MTV was in talks for similar launches with at least three other phone providers. It added that Foxtel and Austar are also expected to pick up the TMF pay TV channel.
The strategic conceptualisation of the TMF web site was a joint effort of the digital team at MTV Networks and Fi Bendall of The Bendalls Group. The contract for implementation of the web strategy was awarded to The Bendalls Group in partnership with Sydney web development house, DDX.