Post by Flash on Apr 16, 2008 20:22:21 GMT -5
The ABC in the Digital Age
THE ABC TOWARDS 2020
Media Release, 17/04/2008
In the lead up to the Australia 2020 Summit this weekend, the ABC has
unveiled its own vision of public broadcasting in 2020.
ABC Managing Director Mark Scott, who will be attending the Summit,
along with a number of ABC personalities, said the ideas paper “The
ABC in the Digital Age – Towards 2020” was aimed at prompting debate
and discussion around the vital role of public broadcasting in the
digital media age.
“The ABC, with its 75 year history of providing reliable news and
information, and quality Australian programming to Australian
audiences, is uniquely placed to deliver more content on more
platforms in the digital age,” Mr Scott said.
“As audiences fragment, and choices multiply, Australians will be
looking towards the trusted ABC brand to continue to deliver reliable,
quality Australian content.
“This paper outlines the continuing relevance and importance of the
ABC in the changing media world, and ways in which the ABC can deliver
more.
“However it is very much an ideas paper, designed to stimulate
discussion, not a funding pitch.
“When we look to 2020, in a media world with almost limitless choice
of content, we see the potential for the ABC to be delivering much
more.”
“The ABC in the Digital Age – Towards 2020” :
abc.net.au/corp/pubs/documents/2020_ABC_in_the_Digital_Age.pdf
[The radio highlights of the document are:
A suite of at least 15 radio services, supported by broadband sites
providing additional content, information and audience participation,
including:
The existing ABC national networks – Radio National, triple j,
Newsradio and Classic FM.
ABC Local Radio from at least 60 radio stations across metropolitan
and regional Australia.
Digital radio services catering to specific music genres including
country, swing, jazz, metal, hip hop.
Dedicated children’s radio.
Sports Channel, building on the strength of ABC Grandstand.
Health and Well Being service.
Increased focus on engagement with the Pacific including:
More extensive news coverage
Extension of Radio Australia into India.]
THE ABC TOWARDS 2020
Media Release, 17/04/2008
In the lead up to the Australia 2020 Summit this weekend, the ABC has
unveiled its own vision of public broadcasting in 2020.
ABC Managing Director Mark Scott, who will be attending the Summit,
along with a number of ABC personalities, said the ideas paper “The
ABC in the Digital Age – Towards 2020” was aimed at prompting debate
and discussion around the vital role of public broadcasting in the
digital media age.
“The ABC, with its 75 year history of providing reliable news and
information, and quality Australian programming to Australian
audiences, is uniquely placed to deliver more content on more
platforms in the digital age,” Mr Scott said.
“As audiences fragment, and choices multiply, Australians will be
looking towards the trusted ABC brand to continue to deliver reliable,
quality Australian content.
“This paper outlines the continuing relevance and importance of the
ABC in the changing media world, and ways in which the ABC can deliver
more.
“However it is very much an ideas paper, designed to stimulate
discussion, not a funding pitch.
“When we look to 2020, in a media world with almost limitless choice
of content, we see the potential for the ABC to be delivering much
more.”
“The ABC in the Digital Age – Towards 2020” :
abc.net.au/corp/pubs/documents/2020_ABC_in_the_Digital_Age.pdf
[The radio highlights of the document are:
A suite of at least 15 radio services, supported by broadband sites
providing additional content, information and audience participation,
including:
The existing ABC national networks – Radio National, triple j,
Newsradio and Classic FM.
ABC Local Radio from at least 60 radio stations across metropolitan
and regional Australia.
Digital radio services catering to specific music genres including
country, swing, jazz, metal, hip hop.
Dedicated children’s radio.
Sports Channel, building on the strength of ABC Grandstand.
Health and Well Being service.
Increased focus on engagement with the Pacific including:
More extensive news coverage
Extension of Radio Australia into India.]